The pattern
Use a letter for an unknown number and work with what it means.

A letter standing in for an unknown number needs matching to its part of the story: which part repeats for every ticket, and which part is paid only once, such as a booking fee. Multiplication by a letter drops its usual sign, so four times x is written 4x, the letter straight after the number. Once the story is written this way, a given value can replace the letter to work out one price.
A story with a repeated cost and a fixed fee, written as an expression like 4x + 4, points here. So does a value for x to substitute in.
Children swap the two numbers round, using the fixed fee as the price per ticket and the price per ticket as the fixed fee.
All the problem patterns → · the revision list
All 33 patterns, one to a page — the 19 behind Primary 5 and 6 word problems, and the skills the younger years are built on. The bar model, how to spot it in the question, and the mistake children make. A booklet you can print. Free.
A PDF, and a note when new solutions go up.