The pattern
Use a letter for an unknown number and work with what it means.

A letter standing in for an unknown number needs matching to its part of the story: which part repeats for every ticket, and which part is paid only once, such as a booking fee. Multiplication by a letter drops its usual sign, so four times x is written 4x, the letter straight after the number. Once the story is written this way, a given value can replace the letter to work out one price.
A story with a repeated cost and a fixed fee, written as an expression like 4x + 4, points here. So does a value for x to substitute in.
Children swap the two numbers round, using the fixed fee as the price per ticket and the price per ticket as the fixed fee.
All 33 patterns, one to a page — the 19 behind Primary 5 and 6 word problems, and the skills the younger years are built on. The bar model, how to spot it in the question, and the mistake children make. A booklet you can print. Free.